Gustificio is where chef Andrea Poli brings his way of experiencing flavour to life: curious, generous and always ready to surprise. For Gustificio, we developed the brand identity, packaging and strategy, creating an identity that captures Andrea and his approach to flavour: energetic, curious and always ready to surprise. A project designed to support the brand’s growth and bring the Gustificio experience beyond the restaurant.

The panettone packaging is the first chapter in a coordinated series dedicated to flavour. We designed a system in which each flavour is identified by its own colour tag, while a shared structure makes the product family instantly recognisable. The graphics integrate seamlessly with the packaging without taking over: yellow remains the protagonist, while the typography adds energy and movement. Each pack thus becomes an extension of the Gustificio identity: not simply a container, but an object capable of taking the brand beyond the restaurant.

Gustificio is a container for good things, but also a place where every element contributes to the same experience. Each element is designed to interact with the others: the identity is not a collection of objects, but a system that comes to life within the space and accompanies people throughout the entire experience. Andrea is also a driving force behind Venetian cuisine. To express this connection with the territory, we collaborated with Powernotte to create a reinterpretation of the Lion of Venice. A highly recognisable symbol that enters the Gustificio universe through a contemporary visual language, becoming part of the brand’s story.