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For Azienda agricola Lordi, we created a design that combines tradition and freshness, just like their products. Inspired by the territory of Buccino, the rooster of the local heraldry becomes the protagonist: a reinterpreted symbol, minimal and essential, that speaks of connection with origins and respect for nature.
The pastel colors, combined with the red and white of the rooster, create a harmonious visual system, where each fruit has its own identity. The new logo also encapsulates this philosophy: a rooster that turns into an apricot leaf, a tribute to the passion and quality that have distinguished Lordi Farm since 1990. A packaging design that celebrates authenticity, terroir and love for nature.
photo: Antonio Alaimo